Latest posts
Do audiences really want to know how you’re using AI?
4 tips for knowing what to share — and how to share it
Longevity planning in the face of Peak 65: Time to reevaluate
This year marks the beginning of the “Peak 65 Zone,” and financial services marketers have their work cut out. More than 16 million Americans will turn 65 over the next four years — more than any four-year period in U.S. history. This “silver tsunami” comes as...
Rid your team of ‘addition sickness’ once and for all
Have you ever endured a bureaucratic process so snarled and slow-moving you wanted to toss your laptop out a 10-story window? You’re not alone. When I saw the title of a recent article in the Harvard Business Review called “Rid Your Organization of Obstacles that...
VID-E-O: The missing piece to your search efforts
Video can play a starring role in your SEO strategy. Did you know that nearly 20% of all searches on Google return a video in the results? Not only is that percentage trending higher, but videos routinely appear above the #2 ranking page. Not quite convinced? Consider...
The great ‘SEO heist’: how AI helped steal 3.6 million in traffic
In case you missed it, X user @Jakezward recently sent shockwaves through the search engine optimization community when he posted this: “We pulled off an SEO heist that stole 3.6M total traffic from a competitor. We got 489,509 traffic in October alone. Here’s how we...
SEO news roundup: Stay up on the latest developments
Technology is moving faster than search engine optimization specialists can keep up. To help you — and us — we’ve compiled five of the most important recent developments in the land of SEO, and what they could mean for your content efforts 1. Google updates its SEO...
But wait there’s more…
